JACKSON WALD        ABOUT

Wilson Sporting Goods
Lose More
The more you lose, the more you need to win. And the more you win, the closer you are to becoming the best.



We made out-of-homes built out of athlete’s own failures and insecurities. 
 



We then expanded it into social videos.




And released an exclusive line of Athlete-specific Lose More merch.



Credits: Jackson Wald (CW) and Graham Bartal (AD)


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