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Smithfield:                                            
Hogs For Hearts
100,000 people in the U.S need a organ transplant. Xenotransplantation, or putting genetically-edited pig organs in humans, is the solution that’ll solve the crisis. So, we’re making the brand that puts the most pork in people advocate for doing it permanently.

The easiest way to digest this entire campaign will be through:



We’re launching the campaign by announcing a line of CRISPR-edited, FDA-approved bacon, to fund the research for CRISPR-edited pig organs:






We’re then partnering with Matt Stonie, Youtube’s preeminent hot dog eater, to challenge him to eat 103,323 of our CRISPR-edited dogs.



Any video submitted by fans eating a Smithfield hot dog will also contribute to his challenge. Once we reach 0, we’ll price-match a donation to eGenesis, the leading xenotransplantation lab.



Credits: Jackson Wald (CW), Kedi Hickman (CW), Yanna Nguyen (XD), Tanmay Kumar (AD), Grace Garvey (CBM)