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Montenegro Tourism Council:
The Best At Nothing
Winner - Young Ones ADC Merit 2025 Montenegro has long been ridiculed for being the laziest country in the world. But what is vacation for if not taking pride in doing jack squat?

OOH:


We’ll offer potential tourists a deal to good to turn down: give us your treadmill, and we’ll potentially give you Montenegrin citizenship (among other awesome prizes).  
                       

Credits: Jackson Wald (CW) and Emme Schumacher (AD)