Move Free
Live Client - Brandcenter Sprint Winner
Other brands hone in on elite performance. We choose fun.
Script:
Look around.
No one is watching.
No, not him. Or her. Or any of them.
It’s just you and your body.
And it’s ready to move.
No one is watching.
No, not him. Or her. Or any of them.
It’s just you and your body.
And it’s ready to move.
To Jump without worrying where it lands,
To spin, shake, scream, and twirl.
To make new shapes, take up space,
and never give it back.
To spin, shake, scream, and twirl.
To make new shapes, take up space,
and never give it back.
It’s ready to move.
And you were made to move free.
The NYC Marathon has become increasingly profesional. So, we’re counter-programming it across the river in Jersey City, with a fun alternative.
And have fun OOH-directive to spice the run up.
On Valentine’s Day, we’re helping women break free of predatory gym contracts.
On The Day of No Sports in June, we want to put female rec-league athletes in the spotlight.
We’ll also launch a docuseries of elite female athletes in niche sports who get no media attention.
Credits: Jackson Wald (CW), Henry Coffey (CW), Nithya Charles (AD), Erin Kang (CBM)