Your Calling is Calling
We’re going to Florida, the state with most retirees, and skywriting over the places they regularly frequent: the beach and the golf course.
Adults over 50 spend more time listening to radio than any other age group. So we made spots tailored to them.
And since over 70% of Boomers prefer physical mail to digital communications, we sent them personalized mailers.
LinkedIn can be a daunting app for an older new user. So we updated the homepage with an interactive quiz to help un-retirees find their calling.