JACKSON WALD        ABOUT

LinkedIn:
Your Calling is Calling

Retirees are un-retiring in record number. LinkedIn is in the unique position to help them land the job they used to dream about.




We’re going to Florida, the state with most retirees, and skywriting over the places they regularly frequent: the beach and the golf course. 



Adults over 50 spend more time listening to radio than any other age group. So we made spots tailored to them.







And since over 70% of Boomers prefer physical mail to digital communications, we sent them personalized mailers.


LinkedIn can be a daunting app for an older new user. So we updated the homepage with an interactive quiz to help un-retirees find their calling.



Credits: Jackson Wald (CW), Alex Ward (AD), Jared Montgomery (ST), Bibi Niraula (XD)



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