Chewelry by Extra
Stimming is a self-regulating repetitve behavior. 3/10 people stim, with chewing stims being the most common.
Chewelry is silicone-based chewable jewelry, created for people with chewing stims. It is one of the main reprieves for chewing stims, alongside gum. However, most of it is only made for and marketed to children.
We decided to design a line for teens and adults, embedded with Extra Gum.
Chewelry is silicone-based chewable jewelry, created for people with chewing stims. It is one of the main reprieves for chewing stims, alongside gum. However, most of it is only made for and marketed to children.
We decided to design a line for teens and adults, embedded with Extra Gum.
Gen-Z loves to stand out. So we made each bracelet completely customizable.
They’ll show up in OOH, empowering and destigmatizing stimming.
We’ll partner with popular fashion influencers, who will link their custom Extra Chewelry to TikTok shop.
And hijack major moments in UK culutre - from Glastonbury to Boxing Day
— making Extra Chewelry collectible and iconic all year long.
— making Extra Chewelry collectible and iconic all year long.
Need more to chew on? Check out our case-study video:
Credits: Jackson Wald (CW), Joe Wint (CW),Emme Schumacher (AD), Tanmay Kumar (AD), Joy Zhou (ST)